Cash-In-Your-Lawn, Extended to Dead and Dying Lawns
CASH IN YOUR LAWN PROGRAM EXTENDED
California has been experiencing some of the direst years on record, with the state only receiving less than 60 percent of average precipitation after three years of drought conditions. This means that current that current state reservoirs are only at 36% capacity. The city of Los Angeles, with help from Mayor Eric Garcetti, has been leading the charge in water conservation efforts. For nearly 40 years LADWP's Water Conservation Program has kept demand flat despite a population increase of one million people. In October 2014 Mayor Eric Garcetti issued an executive directive to reduce per capita potable water 20% by 2017.
The "Cash-In-Your-Lawn" program has been a huge success throughout the city, replacing over 9 million square feet of turf saving over 300 million gallons of water. Before, the program only replaced lawns that weren't dead or dying, but because of the success of the program LADWP and MWD have modified the program to allow customers to replace those lawns. LADWP and MWD hope that this extension of the program will encourage more Angelenos to support water sustainability and learn the importance of water conservation.